The new so-called ‘Toy Boys’ campaign of Suitsupply has given reason for much criticism. The campaign is allegedly sexist. Subsequently, the Clara Wichmann Proefprocessenfonds intend to file a complaint against this new advertising campaign. The PILP also played a role in this issue.
It has become clear that the Dutch Advertising Code Authority (DACA) has tested earlier campaigns from Suitsupply on its morality instead of sexism and negative stereotyping.
The PILP has done research on the obligation promulgated in Article 5 CEDAW (the Women’s Treaty) to eliminate sexism and stereotyping in inter alia advertising. The research has also shown that in many adjacent countries sexism and negative stereotyping in advertising is being tested on the basis of Article 5 CEDAW.
Clara Wichmann and PILP have then requested for an explanation from the DACA on the method used to measure sexism in advertising. Earlier this year, a meeting took place. The DACA has stated that it does in fact test sexism and stereotyping when it is requested to do so.
Here you can read the complete version of the press release by Clara Wichmann.